Social networking is quickly emerging as the horse in front for brand planning online. Social media is a catch-all term to describe websites where users or members share content, opinions, insights, experiences, perspectives and media themselves.
It's interesting to see how the world has been mapped according to which social network a country is using the most:
- Orkut leads in the Indian subcontinent, as well as Brazil.
- Facebook is stronger, internationally, than Myspace, with surprising strongholds in the Middle East.
- hi5.com is the most international of all the social networks, leading in Peru, Colombia, Central America, and other, scattered countries such as Mongolia, Romania, and Tunisia.
- both Bebo and Skyblog follow colonial patterns, the first strong in smaller English-speaking countries such as Ireland and New Zealand, and the latter in Francophone countries;
- and Friendster, the original social network, leads all across Southeast Asia.
- Fotolog, a photo service defeated in the US by Friendster, has re-emerged as the dominant social network in Argentina and Chile
PSFK - Valleywag
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